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Dorchester County Receives Silver Wing Award for Online Newsroom

From the South Carolina Chapter of the Public Relations Society of America

Post Date:04/12/2019 4:00 PM

Ward & Norton with Silver Wing AwardDorchester County’s Online Newsroom has earned recognition from the South Carolina Chapter of the Public Relations Society of America (PRSA), the nation’s largest professional organization for the communications industry.

The organization announced Dorchester County as the Silver Wing Award recipient for Online Newsroom during an awards ceremony on Thursday, April 11, 2019. Entries were judged against national PRSA standards with a focus on research, planning, execution and evaluation.

The capability to tell the County’s story was identified in the County’s three-year strategic communication plan. The challenge was with just a Public Affairs staff of one, the office was inundated with data calls and lacked the ability to maintain a central source of information. The decision was made to combat this challenge by establishing a single-point of information, an online newsroom. All department heads and subject matter experts funnel their information to this source and it is prepared for publication by the Public Information Officer (PIO).

During the first (full) year of Dorchester County’s online newsroom, the PIO published 123 articles. The central information hub strategically placed Dorchester County in a position to provide accurate, meaningful content to all audiences, in the quickest most efficient manner possible. The news distribution tool significantly reduced the spread of misinformation and time resources spent by the PIO to respond to data calls, creating a more efficient department and cohesive voice for Dorchester County.

Dorchester County Council Chairman, George Bailey, said “I am encouraged and proud that our Online Newsroom competed successfully with such high caliber work. This recognition proves that the County’s Public Information Officer has elevated our communications management to the highest industry standards.”

Dorchester County Administrator, Jason L. Ward said, “Tiffany Norton, County Council and county staff work to provide real-time information online to keep our citizens, businesses, and visitors informed of important programs, events, and emergencies. I am proud of this recognition of their hard work.”

Dorchester County Public Information Officer, Tiffany Norton accepted the honor on behalf of Dorchester County.